Pure London takes place at Olympia, London. An elliptical design used for added interest - formed using Lycra and aluminium tubing. Grand Hall entrance, 35,000 metres of cord used to create wig effect to mannequins. A seven metre drum suspended above the catwalk which maximises show branding and creates a central focal point. Close-up of central bar dressed in lycra and voile. Central Bar dressed in lycra and voile to create a luxurious and stunning effect. An illuminated catwalk. Cotton casement and stretchy lycra are bought together and utilised with the addition of coloured lighting.